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Cruise
AV Ridehail


Product Design
Consumer Ridehail

(2023)
In 2021 Cruise is looking to scale its automated ride hail service to cities and communities beyond San Francisco, making driverless ride services a reality for the public. Our goal was to provide a best-in-class rider experience - as accessible and safe as it was reliable and delightful.  


As the lead product designer on the core ridehail team at Cruise, I partnered closely with company leaders and design partners to shape a best-in-class customer experience that inspired trust, unlocked growth and shaped a culture of empathy and communication between Cruise AVs and the communities they supported.


Outputs:
Design Systems
Product Frameworks
Education & Onboarding
In-Car Experiences