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Starbucks Reserve

Product Design, Experiential Retail

(2018)
In partnership with Alibaba and Starbucks China, our team collaborated to build and develop an AR-supported ordering and wayfinding experience for the Shanghai Roastery to coincide with the launch of the flagship Reserve store opening.


Working in-market we created an experience optimized for mobile users relying on a variety of QR code touchpoints laser etched into key features of the retail experience to create a seamless and immersive experience.

Outputs:
Design Systems
AR Interactions
Localized Wayfinding
Mobile Ordering
Event & Space Booking
Education & Onboarding